A majority of the businesses have regarded promotional products as an effective advertisement medium, and it has helped them with garnering optimal outcomes. However, several businesses are still reluctant about the impact of promotional products and branded items on the sale of the business. Let’s have a look at the power of promotional products for brand recognition.
It has been speculated that online advertisement has helped with improving ROI on advertisement costs, and when used in combination with promotional products, the combination can drive the sales and branding of a business.
British Promotional Merchandize Association (BPMA) conducted a survey to prove the correlation between promotional products advertisement and increase in the recognition of the sales along with the increase in sales.
Along with brand awareness and improved sales, the use of promotional products has yielded an improved return on the investment. Businesses consider the branding of pens, USB drives, mug or, t-shirt to use as branded products, and it was proven that mugs were likely to be kept longer than its counterpart promotional product.
In terms of the longevity, nearly 87% of the users suggested that they kept a branded product for a long time, while 30% of the recipients were likely to keep the product for up to 4 years. As a matter of fact, a longer a promotional product is kept in possession, the better impressions it is likely to make on the recipient of the product.
94% of the recipients suggested that they do not forget the advertiser or provider of the promotional product, and they were inclined to learn more about a brand in the long run. The power of using promotional products as branding tool is enormous, and everyone should give promotional products a chance for improving the reach of their business.